{"id":2941,"date":"2020-12-18T14:50:40","date_gmt":"2020-12-18T14:50:40","guid":{"rendered":"https:\/\/www.bvmberatung.net\/?p=2941"},"modified":"2023-12-14T14:56:20","modified_gmt":"2023-12-14T14:56:20","slug":"wie-markenbildung-im-verband-gelingt","status":"publish","type":"post","link":"https:\/\/www.bvmberatung.net\/fr\/wie-markenbildung-im-verband-gelingt\/","title":{"rendered":"Comment marche la valorisation de la marque au sein des associations"},"content":{"rendered":"<p class=\"translation-block\">La valorisation de la marque au sein des associations est un processus de travail et d\u2019apprentissage collectif et non un domaine relevant uniquement des d\u00e9partements marketing.\nElle n\u00e9cessite des proc\u00e9dures adapt\u00e9es en cons\u00e9quence. Pour les structures d\u00e9centralis\u00e9es, l\u2019empreinte d\u2019une marque collective ne peut r\u00e9ussir que de l\u2019int\u00e9rieur. La valeur ajout\u00e9e pour les parties prenantes doit \u00eatre v\u00e9rifiable. Dans ce cadre, l\u2019authenticit\u00e9 joue un r\u00f4le extr\u00eamement important. C\u2019est pourquoi les marques collectives doivent se distinguer aussi des marques industrielles, par leurs contenus.<\/p>\n\n\n\n<p>Vous trouverez le texte int\u00e9gral dans cet article (en allemand).<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.bvmberatung.net\/wp-content\/uploads\/Wie-Markenbildung-im-Verband-gelingt_Verbandereport_08-2020.pdf\">Comment marche la valorisation de la marque au sein des associations<\/a><a href=\"https:\/\/www.bvmberatung.net\/wp-content\/uploads\/Wie-Markenbildung-im-Verband-gelingt_Verbandereport_08-2020.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Markenbildung ist auch f\u00fcr Verb\u00e4nde ein wichtiges Thema. Aber was ist eine starke Verbandsmarke?<br \/>\nUnser Beitrag im Verb\u00e4ndereport.<\/p>","protected":false},"author":10,"featured_media":2942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"beitragskategorie":[315,303,310],"class_list":["post-2941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogbeitraege","beitragskategorie-fachartikel","beitragskategorie-marketing","beitragskategorie-strategie"],"_links":{"self":[{"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/posts\/2941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/comments?post=2941"}],"version-history":[{"count":1,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/posts\/2941\/revisions"}],"predecessor-version":[{"id":6490,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/posts\/2941\/revisions\/6490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/media\/2942"}],"wp:attachment":[{"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/media?parent=2941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/categories?post=2941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/tags?post=2941"},{"taxonomy":"beitragskategorie","embeddable":true,"href":"https:\/\/www.bvmberatung.net\/fr\/wp-json\/wp\/v2\/beitragskategorie?post=2941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}